If I had to sum up this latest podcast episode, it’s basically a hilarious deep dive into how Art Basel turns Miami into the ultimate FOMO Olympics.
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We break down the tricks—like “exclusive” events that everyone and their abuela somehow gets invited to, dress codes that look more Party City than high fashion, and overpriced bananas duct-taped to walls—that make you feel like you’re missing out unless you’re there. It’s part expose and part comedy roast.. If you’ve ever felt like sneaking into a VIP section just to sip free Prosecco next to someone who might be famous, this one’s for you.
00:00 Introduction to FOMO Marketing at Art Basel
00:27 The Illusion of Exclusivity
01:35 Dress Codes and Fashion Statements
02:49 Digital Art and NFTs
04:08 Social Media and FOMO
06:14 Random Pop-Up Events
07:47 Art Speak and Minimalism
09:45 Celebrity Sightings
12:55 VIP Sections and Tiered Ticketing
14:52 After Parties and Merchandise
17:05 Mastering the Art of Sneaking In
19:15 Please like and subscribe
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